Our program will prepare you to make an immediate impact on critical business challenges. It is designed to develop an in-depth knowledge and integrate contemporary marketing skills. Each course concentrates on how marketing professionals can develop strategic marketing plans to deliver a consistent message that reflects a brand’s values, products, and a company’s own mission across a variety of channels (media).
Our experienced and knowledgeable faculty will provide you with the tools, concepts, frameworks, critical thinking skills, and practical hands-on projects in key areas of marketing that will equip students to effectively formulate, execute, and manage marketing strategies.
The MS in Marketing program consists of nine courses covering the general business environment, followed by an in-depth study of marketing management, digital marketing, and marketing analytics.
The program will provide you with ample opportunity to build essential management skills such as effective communication, teamwork, leadership skills, social responsibility, and ethics applied to the workplace, that are crucial in the work environment.
Stackable Certificates Accelerate your Success
If you enroll with us, you don’t have to wait to finish your program to obtain certifications. Every 4 months term, you can complete one of our stackable certificates, allowing you to progress in your career even faster. At the end of the program you can achieve the degree in addition to the 3 certificates you earned along the way, without additional tuition cost or time.
All MS in Marketing students are required to take the Financial and Economic Environment of Business, where many of the core business concepts are covered, including business strategy and business ethics, two of the pillars of long-term business success and sustainability.
Successful completion of the Master of Science in Marketing degree will enable graduates to:
• Use qualitative and quantitative tools to evaluate markets
• Apply theories and concepts of marketing and management to improve organizational effectiveness
• Create promotional campaigns
• Collaborate and communicate effectively
• Develop marketing strategies to achieve business objectives